It came as a big surprise when Fox News Center (FNC) fired their
biggest star: Bill O’Reilly. The rumors were that the arbiter of Conservative
values was fired over allegations of sexual harassment and sexual misconduct.
Well, you can believe that if you like.
Regardless, what did FNC do? Nothing really. I mean the The O’Reilly Factor made FNC nearly
a half billion dollars in advertising revenue in the last two years alone at
hat’s no spin.
Like
this? Then please subscribe . . . it’s FREE! There’s no obligation, here’s the link
Five
female colleagues who worked at FNC accused O'Reilly of inappropriate sexual
behavior and they were paid around $13 million to settle. Andrea Mackris and
Juliet Huddy were heavily reported on but three others from the Fox Business
Network, Rebecca Diamond, Rachel Witlieb Bernstein, and ex-anchor Laurie Dhue
was hardly known.
The New York Times reported on the exodus of more
than 50 high-profile advertisers from the “No Spin Zone;” it’s estimated that “fleeing
the show” will cost FNC “tens of millions of dollars in revenue.” Some of these
companies were Mercedes-Benz, BMW, Mitsubishi, Subaru, and Hyundai. Other
companies include Rachel Ray’s Nutrish dog-food brand; pharmaceutical giants
GlaxoSmithKline, Bayer, and Sanofi; LegalZoom; H&R Block; and Jenny Craig.
In reality, according to FNC EVP of Advertising Sales Paul
Rittenberg, “the ad buys of those clients have been re-expressed into other FNC
programs.” So much for the reported loss “potentially costing FNC tens of
millions of dollars in revenue” as reported by the Times.
In the real world, advertiser dollars have been shrinking in
the last 10-15 years for legacy media (tv, radio, and print). Since 2006, 64%
of advertiser dollars has shrunk from American newspapers and from 2000 to
2013, annual ad revenue has dropped from a staggering $63.5 billion to dismal $23
billion. According to Standard & Poor Global (S&P Global), print
ad revenue will likely lose about 10% of their
revenues in 2017.
Standard & Poor Global reports
that radio broadcasters' share of
audience attention and advertising dollars will likely continue to decline
modestly due to audience fragmentation. Another determining factor for the
decline of radio companies losing market share is digital media. Sports talk
and talk radio are the hardest hit by digital media but music stations have
been getting a pounding from Spotify, Google Music, Amazon Music and Apple
Music and to a lesser extent in the United Kingdom and the EU, satellite radio
(DBS).
Like this? Then please subscribe . . . it’s
FREE! There’s no obligation, here’s the link
Advertising on mobile platforms grew
about 50% in 2016, representing over 45% of digital ad spending online and will likely increase to 50% of total digital ad
spending in 2017 to exceed $190 billion by the end of 2017.
To say that Fox is losing advertisers
and ad revenue from the leading Cultural Warrior, Bill O’Reilly would be a
stretch when we see clearly that this is not the case (at least not as much as
the MSM would have you believe). The culprit? Internet ads and the affordability
and availability of smartphones which drive the mobile ad industry.
#
# # # #
Like this? Then please subscribe . . . it’s FREE! There’s
no obligation, here’s the link
You can check out more of my posts at iPatriot, Eagle Landing, or my Facebook page
If you enjoyed this post, I’d be very grateful if you’d
help it spread by emailing it to a friend, or sharing it on Twitter or
Facebook. Thank you!